每個人的心中，都存在著這麼一位露奇亞。
露奇亞的誕生，從單純分享開始，希望從大自然的饋贈，找回體內的平衡。

愛，是從別人的需求上看到自己的責任。從消費者的角度出發，嚴格看待品質與來源，堅持著自然的原料，拒絕人工添加物，只提供人體所需要的養分。而什麼是人體最需要的？

此次的形象影片，為了將露奇亞的理念完整呈現，將場景由室內拉到戶外，真實的感受風吹拂過沙地的聲音，感受自然大地的滋養，越自然越容易被忽略，我們希望能由內而外的感受心裡的聲音，聆聽自身的需求，給身體所需的養分；因為善待自己，就該裡應外合。

There is a Ruijia inside everyone’s heart.
Ruijia starts by sharing, which wanted to take back the balance of the body from nature.

Love, is to see the responsibility of others’ needs. From the perspective of consumers, that focus on quality and sources strictly, adhere to use natural materials, reject artificial additives, moreover only provide nutrients needed by the human body.

The image film this time is to represent the concept of Ruijia, the scene from inside to outdoor, and feel the sound from wind naturally, feel the nourishment from the land. Furthermore, we hope to feel the voice from your heart inside out and listen to the needs of your body, additionally give you what you need.