露奇亞
防彈咖啡 包裝設計

Ruijia

Bulletproof Coffee
Packaging Design

客戶 : 芮加股份有限公司
品牌 : 露奇亞

Client : Ruijia CO., LTD.
Brand : Ruijia



Published on  09. 05. 2019

Ruijia

Bulletproof Coffee
Packaging Design

防彈咖啡,一天的天然防護罩。

生酮飲食是近年來非常熱門的飲食控制方式,而防彈咖啡則能提供滿滿的能量與飽足感,讓身體擺脫過多的負擔,飲食控制不再困難。在原料的選擇上,露奇亞秉持了對於品質的堅持及一如既往只提供人體需要的營養,加入了更多有益的成分,不僅強化了防彈咖啡的功能,在碩大的市場下亦做出與別人不同的區隔。

露奇亞從純淨原料的挑選到製作及包裝,都希望讓消費者享受到最高的品質,為提升品牌識別度,在標準字上運用了方正的線條及子彈,加深了產品的印象,以墨綠及土色帶出產品特性,以幾何線條呈現出咖啡與奶油的融合意象。


Bulletproof coffee, your daily shield.
These years, ketogenic diet goes popular, and bulletproof coffee is the auxiliary food of ketogenic diet which provides the energy for a day, diet control is not difficult anymore.
On the ingredients’ selection, with the insist of quality and only provide the nutrition of human need, moreover, added benefit ingredient for intensifying the function of bulletproof coffee and making the difference from the bulletproof coffee market.
From the ingredient choosing, production to packaging, Ruijia wants consumers will receive the highest quality. With the squared line and bullet on the text for increasing the branding identity, additionally, the three colors bringing out the feature of the product that represent that bulletproof coffee blend with black coffee, coconut oil and grass-fed butter.











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