Cha Tzu Tang
Golden Horse 54
Assigned Taiwan Creative Product
品牌 : 茶籽堂
Client : ORIENTEA ENTERPRISE CO., LTD.
Brand : Cha Tzu Tang
Published on 11. 02. 2017
Cha Tzu Tang
Golden Horse 54
Assigned Taiwan Creative Product
第三次的茶籽堂X金馬合作,我們也思索著該帶來什麼樣的視覺驚喜。金馬54以“Happy Together”為主軸,而我們安排畫面讓版畫家的版溫度刻劃維繫品牌的風格。呼應此次的概念,金馬變幻成為孩子們的樹屋,茶籽堂的天然原料植物構成孩子們周圍的環境,而創造好的電影也是經尋覓出好的地點,有好的腳本…等方能呈現。為了有利於呈現整體版面的張力,這次選擇了大面積的方盒上下蓋,而這充滿視覺印象的畫面,是印製了13層才有的效果。創作和電影一樣,在天馬行空的揮灑之際,隱藏的是保有童稚的好奇與無畏。敬所有的藝術工作者!
The third time corporation between Cha Tzu Tang and Golden Horse. We were also thinking about what vision surprise we should bring to people. Golden horse 54 take “Happy Together” as their main concept, so we ask the printmaker designing a print with temperature to connect the style of Cha Tzu Tang and Golden Horse54.
For respond the concept this time, there is a golden horse fluctuate to the tree house that kids always imaging and some element around the graphic that represent Cha Tzu Tang, the strong visual impact is from the thirteen layers of printing.
Movie is same as creation, when you are curious and fearless then you will be unrestrained creating and also make your project unexpectable. For all the artists.