Product Introduction
Brochure Design
品牌 : 龍情花生
Client : ORIENTEA ENTERPRISE CO., LTD.
Brand : Cha Tzu Tang
Published on 07. 02. 2015
2016 Red Dot Award Winner
2016 金點設計獎 視覺傳達設計
2016 Golden Pin Design Award
2016 台灣年度傑出設計公司 商業設計類金獎
2016 Taiwan Advertlsers' Assoclation
Product Introduction
Brochure Design
傳承老師傅古法精神,將壓制提鍊後的茶油與茶苷以不同比例調合,發展出以人為本『油、髮、家、身、禮』五大紙本系列。封面延續茶籽堂禮盒系列的剪紙風格,特別選用復古手感紙張搭配不對稱設計,皆完整呈現自然的生活智慧與常民的工藝巧思。以茶籽身處的土地為影像採集計畫並加入濃厚的藝文色彩,強調深植於土地中的在地感與生活感。從自身的感受到餽贈心意於他人,茶籽堂全面性的呵護,讓一切美好變得理所當然。
Follow the traditional spirit of an old master, blend the refined tea oil and tea glycoside with different proportions, and develop the five series of brochures 『 Oil, Hair, Home, Body, Gift 』which are based on the human being. The cover continues the cutting paper style from the gift box, with asymmetry design on the retro paper, present to the life knowledge of nature and craft ingenuity of people. Furthermore, for emphasizing the sense of local and life on the ground, add rich art color to the digital plan for the land. From self-feelings to choosing the gift for people; make all wonderful easier from the overall concern of Cha Tzu Tang.